About Fluid Finance
Institutional expertise,
systematically applied
We operate a pooled alternative investment fund specializing in systematic trading across futures, equities, and digital assets — combining rigorous risk management with transparent reporting and regulatory compliance.
Our foundation
Democratizing access to institutional-grade futures trading
Fluid Finance was founded on the principle that sophisticated trading strategies should be accessible beyond traditional institutional barriers. We provide retail and emerging institutional investors with direct access to professional futures management through a pooled fund structure.
Our systematic approach removes emotional decision-making while maintaining the discipline and precision required for consistent performance in leveraged markets.
Systematic execution with institutional rigor
We employ algorithm-enhanced systematic strategies across multiple asset classes including NQ/ES futures, equities, and digital assets — utilizing advanced orderflow analysis and volume profile techniques developed over 7 years of active market engagement.
Every position adheres to predefined risk parameters with hard-coded maximum drawdown limits, ensuring consistency and capital preservation across all market conditions.
Leadership
Experienced management committed to transparent, disciplined capital stewardship.
Felix Jones has over 7 years of documented trading experience across futures, equities, and digital asset markets. His methodology combines institutional orderflow analysis with systematic risk management — developed through years of live market execution across NQ, ES, and crypto derivatives.
Beginning with discretionary futures trading in 2018, Felix progressively formalized his edge into a rules-based systematic framework. This transition — from intuition-driven execution to algorithm-enhanced precision — forms the foundation of Fluid Finance's trading infrastructure.
He founded Fluid Finance to make professional-grade systematic trading accessible beyond traditional institutional barriers. As the firm completes its Appointed Representative appointment under an FCA-authorised principal, Felix oversees all portfolio management, risk systems, and investor relations — ensuring every mandate reflects the same rigorous standards applied to his own capital.
“Every system we run was tested with real capital before being offered to investors. Skin in the game isn't a principle we discuss — it's the architecture of how we operate.”
— Felix Jones, Founder
Our journey
From first trade to institutional fund management.
First live futures trades
Began active market engagement in NQ/ES futures, developing foundational orderflow analysis techniques through live execution.
Strategy formalised
Discretionary insights codified into a rules-based systematic framework with hard-coded risk parameters and defined entry/exit criteria.
Fund launched
Fluid Finance Ltd incorporated. First investor mandates onboarded. Fund administrator and custody arrangements established.
FCA Appointed Representative
Commenced Appointed Representative appointment under an FCA-authorised principal firm. As an AR under FSMA 2000 s.39, Fluid Finance is exempt from direct FCA authorisation — operating under the principal's regulatory permissions.
Scaling
Infrastructure scaling and institutional outreach. Expanding mandate capacity and broadening investor access.
Company information
Fluid Finance Ltd
UK Private Limited Company
United Kingdom
Regulated under UK financial services framework
FCA Appointed Representative
Exempt from direct FCA authorisation under FSMA 2000 s.39 — AR appointment pending
Diversified Systematic Trading
Futures, equities, and digital assets with algorithmic precision
Retail & Institutional Allocations
Accepting qualified investors across multiple mandate tiers
contact@fluidfinance.uk
Investor relations and general inquiries
Our principles
Transparency
Full disclosure of strategy, performance, fees, and risks. No hidden costs or ambiguous reporting. Every trade auditable.
Discipline
Systematic execution of predefined rules without emotional override or discretionary deviation. Algorithms enforce consistency.
Alignment
Performance-based compensation structure ensuring our success is directly tied to investor returns. We win when you win.
Learn more about our approach
Explore our systematic trading strategy, verified performance record, and available mandate structures.